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Audi of America today announced the release of version 2.0 of the popular “Audi A4 Driving Challenge” iPhone and iPod Touch application. The first version has been downloaded over 370,000 times since it was released in August.
Audi responded to consumer reviews and feedback for development of the second release. Upgrades include optimized graphics and enhanced game play. Further, skilled players will now be rewarded with the opportunity to unlock new models, including the A4 3.2L V6 and even the Audi R8 sports car. The application is now available free on Apple’s iTunes Application store. The 2009 Audi A4 is available in dealerships nationwide.
The precision performance driving game utilizes the iPhone’s accelerometer (motion sensor) to control the car through a series of progressively challenging courses. Players maneuver the course, honing reflexes, control and anticipation. The A4 Driving Challenge is the first ever iPhone application from an auto manufacturer.
“Consumer response to the first version of ‘Audi A4 Driving Challenge’ was phenomenal,” said Scott Keogh, chief marketing officer, Audi of America. “We took feedback from players and used it to craft an even better version this time around. Early reviews of 2.0 are very strong and the application is already back in the Top 10 Free Apps List.”
To support the application and the launch of the A4, Audi also created an A4 iPhone experience web site that allows users to learn more about the entirely new Audi A4. Consumers who visit truthinengineering.com/a4/iphone on their iPhone will find a unique interface and content on the A4, specialized videos, wallpapers, an exterior color customizer, a dealer locator and link to install the “Audi A4 Driving Challenge” application. Additionally, customers can visit A4.audiusa.com to view the iPhone optimized website showcasing the entirely new Audi A4.
Audi of America today announced the release of the first ever iPhone application from an auto manufacturer. “Audi A4 Challenge” is a driving game that utilizes the iPhone’s accelerometer (motion sensor) to steer a digital version of Audi’s entirely new 2009 A4 through a series of progressively challenging courses.
Players maneuver the course and race against the clock to beat their own personal best time. The application is now available free of charge on Apple’s iPhone Application Store. The 2009 Audi A4 will be available in Audi dealerships nationwide starting in September of 2008.
“The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public,” said Scott Keogh, chief marketing officer, Audi of America. “Audi customers are smart, sophisticated and technologically savvy. As a brand, we are committed to progress and innovation at every turn. We’re very excited to be the first automotive manufacturer to connect with our audience through the iPhone.”
Located in Denver, Factory Design Labs, Audi’s interactive agency of record designed the game in just two weeks.
“Innovation is the foundation of the Audi brand,” said Scott Mellin, CEO of Factory Design Labs. “This is the first application by an automotive OEM, but it’s also reinventing the shopping experience. In combination with the A4 iPhone web site, this is the first viable mobile marketing solution in the automotive space. Importantly, it is also a unique way to engage the consumer with the DNA of the Audi brand.”
To support the application and the launch of the A4, Audi has also created an A4 iPhone experience web site that allows users to experience and learn more about the entirely new Audi A4. Customers who visit truthinengineering.com/a4/iphone on their iPhone will find a unique interface and content on the A4, specialized videos, wallpapers, an exterior color customizer, a dealer locator and link to install the Audi A4 Challenge application.
About Audi of America
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. Upcoming Audi vehicle launches in the USA include the updated A3 with quattro all-wheel drive (Sept. 2008), all-new A4 sedan/Avant (Sept. 2008), TTS coupe and Roadster (end 2008), Audi Q7 3.0 TDI (Q1 2009), and Audi Q5 (Q1 2009). For more information, please visit www.audiusa.com.